Welcome to the Associates of Cranfield Philips. These people are from various business and sporting arenas and are experts in their fields of coaching and key note speaking. All share the core values of Cranfield Philips.

Richard Pybus

International Cricket coach

In the summer of 2019 as Head Coach for West Indies National Cricket team Richard led them to winning the Wisden Trophy beating England in both the test series and ODI series. Richard is a coach that is widely respected internationally for exceptional achievement. He is former coach of the Pakistan and Bangladesh national cricket teams, taking Pakistan to the 1999 Cricket World Cup final. He is currently the most successful coach in South African first-class cricket having guided the Titans and the Cape Cobras to nine championship titles over six seasons, winning the Supersport Series Four Day Competition four times. He has completed the domestic double three times in a row as a coach, twice with the Titans and once with the Cape Cobras. He was awarded the South African Cricket Coach of the year in 2008–09 and 2010–11 by Cricket South Africa.

His consulting firm Optimal Performance applies the lessons of success from professional sport to developing elite performance for individuals and teams. Applying proven strategies across fields of human performance, working with clients such as First National Bank (South Africa), Eskimo (South Africa), Cricket South Africa, Cricket West Indies, Bangladesh Cricket Board, Pakistan Cricket Board to achieve their strategic goals.

See Testimonial

Kate King

Professional Coach and HR Specialist

Kate King has worked with some of the toughest and demanding clients, and that’s before she moved into coaching.

‘I worked with the British Armed Forces for over 12 years’ she says, ‘I’m used to working with high performing leaders who demand exceptional results.’

Kate is the Director of Confidant-Consulting a leading edge HR organisation. She knows how to get the best out of people and is particularly focused on the importance of soft skills, such as self-awareness and team dynamics.

Kate studied psychology and has since trained in coaching, leadership and organisational development at one of the country’s top business schools.

Kate has a degree in Psychology and MCIPD in organisational development.

She was a key figure in the set-up Joint Forces Command for 5000 civilians; implementation of Ministry of Defence HR business partner transformation programme; support to potential new arms-length Body of Defence Infrastructure.

She designed a talent cycle that was rolled out in a cross-government toolkit; invited to advise Foreign and Commonwealth Office on critical role assessment and planning; set-up cross government Security & Defence Succession Planning Group to reduce risk to critical posts. High Potential Selection interviewing.

Kate also Led project and management activities including Strategy Mapping and benefits realisation.

Jane Smart

Leadership Development Coach

With 35 years of industry experience, starting with ten years in international corporate banking and the rest leading businesses through growth, organisational redevelopment, start up, preparation for sale or integration following buy-out, Jane has worked across a number of industry sectors. She recognised that the challenges faced by businesses had a similar core theme and these became the passion and focus for Jane; ‘to make the difference’.

As a qualified leadership coach and mentor, Jane’s focus on creating great leaders who can manage change and empower their staff has become the key to success for her clients. She delivers training across a number of themes including leadership, communication, management development and culture.

Dr Clara Seeger

Mindfulness and NeuroLeadership coach and author

Dr. Clara Seeger is a coach, corporate facilitator, speaker and author with an MSc in Neuroscience and Mindfulness, specialising in facilitating positive change through Mindfulness, applied Neuroscience and Emotional Intelligence. Oxford-educated and with a PhD from King’s College London, she worked in Investment Banking before retraining as a coach. Clara has developed her own mindfulness-based coaching methodology and is passionate about introducing the benefits and neuroscience of mindfulness to the corporate world, both theoretically and practically.

She is the author of Mindfulness At Work In A Week: Learn To Be Mindful In Seven Simple Steps (Hachette UK, 2016), a practical and neuroscience-based introduction to mindfulness for the workplace.

Dr Seeger has worked closely with Phil Toogood in developing the mindfulness based peak performance program soon to be delivered into the corporate space.



is what you are capable of doing.


determines what you do.


determines how well you do it.